White stuff is a quirky and fun loving brand. A couple of friends started the business in a skiing resort in the French alps and it developed very quickly from there. But, the principles that guided the young fledgling business from the start (to be better, to be different, to be original), are still guiding principles for this well loved brand. We love the prints and we also love the less well known aspects of the business such as its fair trade credentials. They strive to be responsible and care about the consequences of their actions. As a buyer, I love going to each seasonal buying trip as they create each new collection around things that get your visual senses whirring.